As a Publisher, you are required to collect informed consent from your users to deliver personalized advertising.

What to do in order to collect users' consent on your sites

To collect consent to continue delivering advertising and content, you must implement a Consent Management Platform (CMP) on your site.

On each site with a CMP, a user who has not already given consent will visualize a notification so he/she can express total or partial consent to data management for certain purposes.

Having a CMP on a site that you intend to monetize is of paramount importance.

The absence of a CMP can therefore affect the volumes of monetized impressions.

How to integrate a CMP

The Interactive Advertising Bureau (IAB) has made a framework available that provides construction standards for a Consent Management Platform (CMP), which requires you to comply with a series of rather complicated requirements.

To make sure you have a compliant CMP we suggest you implement the free version developed by Quantcast

Read our instructions here.

The Quantcast CMP is listed in the IAB-standard CMP list.
If for any reason you can't implement the Quantcast solution, we encourage you to choose an alternative from the same list.

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