Create your video feed with automatic import

If you do not know how to create a feed, you can try reading the wikihow guide.

If you already know how to create a feed, go directly to details on how to manage metadata and encourage the use of your videos on our network.

Optimize video metadata in the feed

Metadata is very useful for indexing and delivering video.
Here are our guidelines for writing effective metadata. You will also find an example file at the end of the article!

Content title and description

The title will appear on our Publishers' sites and will be one of the main levers to attract attention (click) from viewers.
Writing a detailed description can help your video get choosen by content-minded Publishers.


Importantissimo per essere riconoscibile e comparire nei filtri di ricerca col nome della tua casa di produzione video, inserisci sempre il tag per specificare il producer, come nell'esempio:

In order to be recognized and appear in the search filters with the name of your video production company, it's very important to always insert the tag specifying the producer, as in the following example:

<media:credit role="producer"><![CDATA[ACME video]]></media:credit>


We advise you to correctly assign one or more categories defined by the
IAB Tech Lab Content Taxonomy which, being an advertising standard, guarantees better compatibility with Ad Networks.

The video category is very important. Choose your category carefully based on the theme of the video, and don't be too general; the more specific the category is, the greater inherence your video will have in the web page context where it appears.


Tags allow you to index your videos better in the Viralize search and also increase the potential for delivery selection by the server.
When inserting tags, we advise you to pay attention to a few things:

  • assign tags coherent with the video content

  • use lower-cased letters

  • avoid special characters and punctuation

  • do not limit yourself to the theme of the video: socio-demographic data of your desired audience can be very useful. For example, "moms," "teenagers" or "teachers." 


As for our system, if you have done a good job with the tags, there's no need for special keywords. Use them as you see fit for your feed.


The thumbnail, along with the title, is crucial for increasing your video's CTR. If you can, choose a relevant and attention-grabbing thumbnail.

A good example of a RSS feed

<?xml version="1.0" encoding="UTF-8"?>
<rss xmlns:media="" version="2.0">
    <description><![CDATA[Creator MRSS Feed]]></description>
    <pubDate>Mon, 04 Dec 2017 10:52:12 +0000</pubDate>
      <title><![CDATA[This Haunted Motorcycle Is Worshiped In India As Safe Driving Symbol]]></title>
      <description><![CDATA[Paying respects to a bike is a popular form of worship in India. A haunted motorcycle has its own shrine after it was involved in a fatal accident that killed its owner nearly 30 years ago. Local legend in India has it that the bike kept reappearing at the site of the accident. Police tried trying it up twice and emptying the fuel, but nothing worked. The bike would always find its way back to the fateful spot. So instead of moving it, locals turned the site into a shrine. Honoring the motorcycle and its past owner, it is believed that praying at the shrine will ensure safe travels. In India, 17 people died in accidents every hour in 2016. A little extra protection can’t hurt.]]></description>
      <pubDate>Mon, 04 Dec 2017 10:03:56 +0000</pubDate>
      <enclosure url="" length="70" type="video/mp4" />
      <media:content type="video/mp4" url="" duration="70" lang="en">
        <media:tags><![CDATA[religion and spirituality, world,religion,hinduism,motorbikes,india]]></media:tags>
        <media:thumbnail url="" width="1280" height="720" />
        <media:credit role="producer" scheme="urn:ebu"><![CDATA[ACME video]]></media:credit>

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