A Format consists of a set of features of the player you are adding on your site. Different Formats present different features such as:
- positioning
- design
- interaction pattern
Advertisers choose their campaign Format from a number of available options during the campaign launch.
You can customize any Unit's format, be it a stand alone video ad (Ad Unit) or a content video combined with preroll ad (Content Unit).
Learn more by looking at formats' demo on this page.