A Format consists of a set of features of the player you are adding on your site. Different Formats present different features such as:

  • positioning
  • design
  • interaction pattern 

Advertisers choose their campaign Format from a number of available options during the campaign launch. 

You can customize any Unit's format, be it a stand alone video ad (Ad Unit) or a content video combined with preroll ad (Content Unit).

Learn more by looking at formats' demo on this page.

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