Glossary

16 articles in this collection
Written by Viralize

Format

Written by Viralize
Updated over a week ago

Activation

Written by Viralize
Updated over a week ago

Activation Rate

Written by Viralize
Updated over a week ago

Ad or Content Unit Request

Written by Viralize
Updated over a week ago

Clicks

Written by Viralize
Updated over a week ago

Complete View

Written by Viralize
Updated over a week ago

CPM and eCPM

Written by Viralize
Updated over a week ago

CTR

Written by Viralize
Updated over a week ago

Fallback or Passback

Written by Viralize
Updated over a week ago

Unit, Ad Unit, or Content Unit

Written by Viralize
Updated this week

Fill rate

Written by Viralize
Updated over a week ago

Impression

Written by Viralize
Updated over a week ago

RTB and Open Market

Written by Viralize
Updated over a week ago

VAST

Written by Viralize
Updated over a week ago

View

Written by Viralize
Updated over a week ago

VTR

Written by Viralize
Updated over a week ago