Glossary

16 articles in this collection
Written by Viralize

Format

Written by Viralize
Updated yesterday

Activation

Written by Viralize
Updated yesterday

Activation Rate

Written by Viralize
Updated yesterday

Ad or Content Unit Request

Written by Viralize
Updated yesterday

Clicks

Written by Viralize
Updated yesterday

Complete View

Written by Viralize
Updated yesterday

CPM and eCPM

Written by Viralize
Updated yesterday

CTR

Written by Viralize
Updated yesterday

Fallback or Passback

Written by Viralize
Updated yesterday

Unit, Ad Unit, or Content Unit

Written by Viralize
Updated yesterday

Fill rate

Written by Viralize
Updated yesterday

Impression

Written by Viralize
Updated yesterday

RTB and Open Market

Written by Viralize
Updated yesterday

VAST

Written by Viralize
Updated yesterday

View

Written by Viralize
Updated yesterday

VTR

Written by Viralize
Updated yesterday